Author Archives: Camilo Machado

A little while ago, the economy claimed another victim and I got the corporate hook. Incensed by the lack of loyalty after all my hard work, I vowed never to return to Corporate America. And at that point, I decided to turn to network marketing one more time having armed myself with mounds of attraction marketing training. But still, without a steady income every 15 days, I knew I needed a cheap MLM lead generation strategy or I’d be toast. Read on to learn how I pulled it off.

Now, it’s one thing to develop an MLM lead generation strategy. But coming up with an effective MLM lead generation game plan is an entirely different story. Last time I checked, almost 5 million results were returned by Google for the term “MLM lead generation.” But you can still claim your share of that free targeted MLM business traffic. All you have to do is leverage these cutting edge, cost-effective strategies.

Few MLM lead generation strategies will beat the goldmine that is social media right now. Honestly, get your cowboy boots and hat, because as far as MLM lead generation goes, social media is the wild, wild, west and multiple-six figures paydays are as hip as Beanie Babies were about a decade ago.

Think about it. Network marketing is about people coming together, forming relationships and sharing with one another. It makes sense then, that social media provides the perfect platform for people to connect and find out what others are up to. And this in no way excludes communicating about your MLM business as long as you do it with sound attraction marketing principles in place.

Social media has the ability to present information in a very personal, non-pushy fashion. This goes a long way towards branding yourself and letting your target audience know about you without coming off as if you’re pitching and selling. In other words, with attraction marketing becoming prominent in network marketing and MLM lead generation online, social media ties in beautifully with its principles. Not to mention your prospect pool is huge. To date, Facebook alone has 450 million users. So even if you added 20 friends a day, you’d still end up with a nice, but minuscule list compared to the total Facebook population. Oh, and did I mention this tactic is totally free?

Want to be helpful, and get rich at the same time? Start writing. Seriously, I know there are a lot of different tactics in the MLM lead generation toolkit, but this one just rocks and it is by far one of my favorites. It also happens to be very profitable and serves an important dual purpose. It helps you establish much needed authority in your niche and also helps you build a strong back link farm wicked fast assuming you have the right tools and strategies in place.

Here, let me illustrate my point with a question. Can you think of a better way to project authority and knowledge than by showing up everywhere on Google when your audience keys in relevant niche terms? Not a bad way to generate free MLM leads at all. Especially if you’re forced to employ a low-cost MLM lead generation strategy. Your persistent presence in the Google search results will no doubt help elevate your personal brand to leadership status as long as the goods in your article are of high quality and value. And as a result of that, you’ll enjoy a nice following thanks to the natural forces of image perception.

Your job is simply to be compelling, helpful and valuable to your readers. Take the time to do solid keyword research on your niche topics and make sure you always give your readers a conduit or call-to-action to follow you. If you get this right, you’ll basically dominate the Google search ranks and you’ll enjoy one of the true killer MLM lead generation strategies on the internet today. Not to mention, writing and submitting articles to directories is…you guessed it: free.

Want a ready-made list? Then list builders is your ticket. But I gotta tell you, this one’s not my favorite strategy as it can be a little tricky to hit the bulls eye at times. However, if you stick with it, you will definitely get leads. And as far as MLM lead generation goes, list builders is still one of the most effective and low-cost options out there.

The idea here is to create solo ads that you can send to a captive targeted audience. If at this junction you don’t know that other network marketers comprise your primary MLM lead generation target, then I suggest you head over to the resource page on my blog (see resource box below), and you quickly get your hands on Mike Dillard’s Magnetic Sponsoring. Read it till it’s second hand knowledge to you and ask questions later.

Anyway, let’s get our focus back. The reason list builders is a good budget choice is simply because it works. When I first used it I had my first leads within the first 3 hours of sending my ad. Unfortunately, it appears these lists are now suffering from a bit of saturation by too many marketers promoting like products and services. So you’ll have to get creative with your copywriting and your offer to get your emails opened. Keep trying though, eventually you will break through and find your winners. Then you can sit back and ride them all day long.

Now, before we close I want to remind you that 90% of your marketing will not work most of the time. Accept it and understand that you’ll make most of your fortune through 10% of the marketing that does work. Same goes for MLM lead generation. Try, and try again until you hit your winning strategies and then concentrate your efforts on those MLM lead generation channels that are actually making you money. More importantly, find a mentor that is already having success with the strategies you are interested in and follow their lead to success.

The critical objective is to remain determined and focused on the task at hand. This isn’t a sprint. It’s a marathon. So don’t expect results in a day. It may take a few weeks for any significant movement, but once it does, it will be well worth the effort and wait. So get hopping and start working on one or a couple of these strategies. If you’re patient, I guarantee it will pay off big.

Camilo Machado is a dad, a hubby and a passionate internet marketer. He loves talking marketing, branding and helping people put more cash in their pockets. If you’d like to learn what else he knows about generating MLM leads, visit his network marketing training blog for more free tips and strategies.